SEO: Content migrations and website relaunches

TYPO3

Description

When migrating content in TYPO3, it is essential to consider the impact on Search Engine Optimization (SEO). Content migrations, e.g. during a relaunch, best practices include a way that preserves SEO rankings, ensures a smooth transition, and avoids potential negative impacts on search engine visibility.

Goals

• I understand the importance of SEO in content migration within TYPO3, recognizing that preserving search engine rankings and traffic is important for maintaining online visibility.
• I am aware of setting up proper 301 redirects for URLs that have changed during the migration, preventing broken links, and preserving SEO authority.
• I understand the significance of maintaining consistent content organization and structure during migration, ensuring that search engines can crawl and index new content effectively.
• I am familiar with best practices for managing duplicate content issues during migration, using canonical tags and other techniques to consolidate duplicate pages and avoid SEO penalties.
• I can ensure that meta tags, such as title tags and meta descriptions, are appropriately transferred or updated during content migration to maintain relevancy and click-through rates in search results.
• I understand the impact of changes in the content hierarchy and navigation on SEO, and I can implement strategies to mitigate potential negative effects on site crawlability and ranking.
• I can educate and guide stakeholders on SEO considerations during content migration, emphasizing the importance of SEO-friendly practices and the potential impact on search engine visibility.

Maintainer

Korbinian Kugelmann queo München AG